It is the design transformed into a threedimensional object. Siegelaub invited seven artists, including lewitt, to develop a reproducible art work spanning twentyfive pages of 8. Set the page freetm will feature chapters by each of the contributors including a poem and a song that together tell the ultimate story of the modern workplace, each with a unique creative perspective on the working world. The project will include a chapter by each contributor including a.
The book, if properly designed can last more than five hundred years says irma boom. An important early supporter of artists involved in the conceptual art movement, siegelaubs curatorial work took place both in physical spaces and, most significantly, in the form. Oct 22, 2015 carl andres xerox book contribution 1968 gif courtesy of greg allen in 1968, seth siegelaub and john wendler published the first edition of the socalled xerox book. It was so named because it was comprised of pagesize copies of works by carl andre, robert barry, douglas huebler, joseph kosuth, sol lewitt, robert. Sep 25, 2019 the show, which starts with works from 1967, includes mr. Sl seths championing of joseph kosuth, lawrence weiner, douglas huebler. Siegelaub s idea was to transfer the physical space of an exhibition onto the pages of a book.
Siegelaub asked each of the participating artists for a contribution of exactly 25 pages. His latest project, eric doeringers rp flea market ebay shop, began showing up on my facebook feed at the beginning of november 2015. I found an answer in the xerox book, a genre that grew out of a 1968 exhibitionaspublication organized by seth siegelaub, and now popularly known under that title. Considering the many friends, new and old, who had contributed work to library of the printed web, i thought like siegelaub, why not offer a. With this project, the conditions of artistic production were standardized and the artists were given a series of requirements they were asked to follow. Though it is the feeling that makes the book unique. Only a handful of the works relate to or recall the xerox book project, the. We discussed the project and erics practice at large for atlas as the auctions were progressing. Seth siegelaub was largely responsible for publicizing and promoting conceptual art in the 1960s, but as books and ideas documents, he has continued to be a provocation and inspiration almost half a century after his abrupt exit from the art world he helped to create.
The american artists book movement is commonly dated to ed ruschas twentysix gasoline stations 1963 and has strong roots in both pop art and conceptual art. And thirdly, whatevers in that book, is absolutely raw material, an accurate documentation of what they were doing around september of 1966. The manuscript contains a fictional account of the author narrator describing everyday activities of siegelaub written in the first person. Carl andres xerox book contribution 1968 gif courtesy of greg allen in 1968, seth siegelaub and john wendler published the first edition of the socalled xerox book. Lewitts contribution to a famous project, the xerox book, published in 1968 by the gallerist seth siegelaub. Set the page free is a book collaboration that is underway bringing together awardwinning international writers and creative talent.
In 1968, new yorker seth siegelaub issued a brochure with reproductions of numbered artworks by douglas huebler, although no corresponding exhibition was held in his gallery. The xerox book was the first project where i proposed a series of requirements for the project, concerning the use of a standard size paper and the amount of pages the container within which the artist was asked to work. Seth siegelaub on collecting textiles, introduction by lauren. He is best known for his innovative promotion of conceptual art in new york in the 1960s and 70s. This is exemplified in seth siegelaubs the xerox book project in 1968. The aesthetics of paperwork and cultural theory according to. With revolutionary projects such as january 531, 1969, the xerox book, and july, august, september 1969, he set the blueprint for the presentation and dissemination of conceptual practices. In 1973 siegelaub moved to bagnolet, france, establishing both the imprint international general and the international mass media. Not only did it anticipate seth siegelaubs xerox book, but also lucy lippards work, 955,000 or whatever. Carl andre artsiegelaub, xerox book 1968 available. Lewitts entry consisted of 24 variations of a line drawing, two of which were. This book exhibitionalso known as the xerox book was organized and published by seth siegelaub in 1968. Among his groundbreaking projects were the xerox book 1968 and. The first wall drawings originated with lewitts participation in the xerox book project curated by seth siegelaub.
Unpublished book manuscript by seth siegelaub notes, spiral bound notebooks, and some publication rejection letters from mccall publishing and e. Siegelaub ran his own gallery, seth siegelaub contemporary art in manhattan from 1964 to 1966. The project was intended to be a group exhibition in the form of a 64page printed book. Apr 08, 2007 the first wall drawings originated with lewitts participation in the xerox book project curated by seth siegelaub. After completing xerox book, in 1969 siegelaub organized a group exhibition. In 1964, aged twentythree, seth siegelaub opened his gallery, seth. Seth siegelaub at stedelijk museum contemporary art daily. Among his groundbreaking projects were the xerox book 1968 and julyaugust. He was, variously, an art dealer, curator, publisher, plumber, bibliographer, rare book dealer, librarian, art collector, textile specialist, cataloguer of marxism and mass media studies, researcher in time and causality, and on and on. And indeed, seth siegelaubs idea of the catalogue as exhibitionrealized for the first time with the socalled xerox book in 1968could seem to correspond exactly to this current.
The xerox book one of the most revered artists publications ever was published in new york in 1968 by dealers seth siegelaub and john w. Siegelaub ran his own gallery, seth siegelaub contemporary art in manhattan. Wendler seth siegelaub author see all 2 formats and editions hide other. Weiner created his first book statements in 1968, a small 64page paperback with texts describing projects. Conceptual art and production jo melvin in 1969, seth siegelaub chose the british magazine studio international as the exhibition site for his summer exhibition the following year. January 531, 1969 was siegelaub s first group exhibition in which the catalogue was the primary manifestation of the project. Siegelaub organized twentyone exhibitions, publications, and other projects in. With revolutionary projects such as january 531, 1969, the xerox book, and july.
Seth siegelaub in conversation with jo melvin 1 curator, dealer and publisher seth siegelaub worked closely with lippard on the preparation for 557,087 in seattle in 1969. Dec 17, 2015 seth siegelaub and jack wendler published the xerox book in december 1968. But when this book was produced three years ago, siegelaub projects followed on from deitch projects, and that must have seemed the logical way to define my work. Seth siegelaub and jack wendler published the xerox book in december 1968. The curator seth siegelaub invited the seven artists to participate in a project that soon became well known as the xerox book. Books and ideas after seth siegelaub sternberg press. The xerox book i now would prefer to call it the photocopy book, so that no one gets the mistaken impression that the project has something to do with xerox was perhaps one of the most interesting because it was the first where i proposed a series of requirements for the project, concerning the use of a standard size. The publications of art dealer and curator seth siegelaub 194120 especially his exhibitioninabook workswere pivotal in this development. Seth siegelaub carl andre, robert barry, douglas huebler, joseph kosuth, sol lewitt, robert morris, lawrence weiner. Siegelaub was committed to the elimination of artistic hierarchy and introduced formalised methods for artists to engage with.
Seth siegelaub s xerox book our latest discoverystrongly recalling the original binder from mel bochners working drawings is a copy of seth siegelaub s seminal xerox book. Seth siegelaub is recognized primarily as a key force behind the emergence of conceptual art as we know it, through his work as a dealer and curator. Seth siegelaub born 1941, bronx, new york june 15, 20, basel, switzerland was an americanborn art dealer, curator, author and researcher. Exhibitions, 2069 collection of paintings from the museum of american art in berlin. Binding photocopy works into a book became a purposeful and popular way of exhibiting photocopy art. Seth siegelaub as a brand was something that was, in a sense, developed after the fact.
At the same time, he published the xerox book, today regarded as a founding document of conceptual art. A book collaboration of epic scale is underway with 14 celebrated and awardwinning international writers and creative talents. Sl seths championing of joseph kosuth, lawrence weiner, douglas huebler, and robert barry was very significant, especially at the time. The publications of art dealer and curator seth siegelaub 194120 especially his exhibitionina. Seth siegelaub papersin the museum of modern art archives. The xerox book was published by legendary dealer and curator seth siegelaub in 1968.
The groundbreaking exhibitions and publications he produced between 1968 and 1971such as the xerox book of 1968 for which several artists were each allotted a set of pages to work with and julyaugust 1970 a group show that. Seth siegelaub and jack wendler published the xerox book in. Wendler seth siegelaub author see all 2 formats and editions hide other formats and editions. Yes, i think this whole idea of branding was totally beyond my experience then. Carl andre, robert barry, joseph kosuth, sol lewitt, douglas huebler, robert morris and lawrence weiner. The xerox book was an exhibitionintheformofabook, copublished in 1968 by seth siegelaub and jack wendler. After completing xerox book, in 1969 siegelaub organized a group exhibition of the work of robert barry, douglas huebler, joseph kosuth, and lawrence weiner. Video, jack wendler comparecontrast with michael mandibergs print wikipedia, 2015, and paul soulellis library of the printed web, 20 to present andre, carl. Together they are tasked with telling the story of the modern workplace. He asked the seven artists to each contribute 25 pages of artwork produced with the help of a xerox machine.
Seth siegelaub new york, 1941basel, 20 is best known for his decisive role in the emergence and establishment of conceptual art in the late 1960s. May 23, 2019 and indeed, seth siegelaubs idea of the catalogue as exhibitionrealized for the first time with the socalled xerox book in 1968could seem to correspond exactly to this current. Both presenting a range of artists associated with siegelaub s curatorial practice and utilizing unconventional modes of exhibition, this book marks ongoing attempt by siegelaub to show work outside of the gallery setting, and his first time showing an exhibition in book form. Siegelaub was a pioneer of the early conceptual movement in new york in the 1960s, producing a series of groundbreaking. Letter from artist douglas huebler to siegelaub explaining the ideas behind his. To seth, who sadly passed away as i was completing this text, for his inventiveness and generosity. As an independent curator, he played a vital role in the emergence of conceptual art between 1966 and 1972, working with artists such as carl andre, robert barry, douglas huebler, joseph kosuth, and lawrence weiner. Seth siegelaubs journey to portugal in may 1975 sara martinetti. Together we collaborated with photocopy machines, responding to the idea of time. January 531, 1969 was siegelaubs first group exhibition in which the catalogue was the primary manifestation of the project.
Nov, 2015 his latest project, eric doeringers rp flea market ebay shop, began showing up on my facebook feed at the beginning of november 2015. Books and ideas after seth siegelaub michalis pichler ed. The xerox book was an exhibitionintheformofa book, copublished in 1968 by seth siegelaub and jack wendler. Wendler is interviewed by kadist curator joseph del pesco. Seth siegelaubs death in june was on my mind, and i wanted to create an homage to his galleryless curatorial projects, like the xerox book siegelaub, 1968 and january 531 siegelaub, 1969. Siegelaub pioneered new strategies for the presentation and distribution of contemporary art in the 1960s under the trade name international general. Xerox and 14 authors set the page free in book project. The xerox book paperback december 31, 2015 by john w. His contribution to seth siegelaubs 1968 xerox book, for example, stipulated the specifications of paper used and specifications of ink and toner used, among other things.
Books by siegelaub that are often paraphrased include the xerox book. In a 1999 interview with hans ulrich obrist, seth siegelaub talks about his reluctance to repeat himself by doing exhibitions about the kind of concept art he is best known for. Even when it moved outside the gallery context, into sites such as billboards and newspapers, it was still. Carl andre, robert barry, douglas huebler, joseph kosuth. Published by the louis kellner foundation and seth siegelaub, statements is considered one of the seminal conceptual artists books of the era. In preparation for the project, siegelaub and pichler met twice in amsterdam, where. Moreover, this book provides a context for pichlers own brand of conceptual practices.
You and carl andre participated in the xerox book and some of seths other early projects that bridged the gap between minimalism and conceptual art. The seth siegelaub papers as institutional critique moma. Also referred to as the january show, the exhibitiona direct critique of traditional. Presenting a range of artists associated with siegelaub aos curatorial practice and utilizing unconventional modes of exhibition, the book marks an ongoing attempt by siegelaub to show work outside of the gallery setting, along with. In arte povera, each artist is given about six pages in which to present his or her own work by way of a careful choice of images and layout, following a methodology introduced by seth siegelaub in his catalogueexhibitions. In 1968, seth siegelaub and john wendler published the first edition of the. The xerox book seth siegelaub the xerox book is a bookexhibition curated and published by curator and art dealer seth siegelaub 194220 in 1968.
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